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Corporate Reputation: definitions and representative history of 9.8 out of 10 based on 26 ratings.
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Corporate Reputation: definitions and representative history of Description

Fombrun, Charles and Cees van Riel (co-editors of Corporate Reputation Review ), New Jersey: FT Press/Prentice Hall, 2004 (updated 2008). Overview: Companies ...

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http://www.reputation.asia/files/RM-CR-Literature-Review.pdf
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Brand design for the long term

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